Showing posts with label Customer Loyalty. Show all posts
Showing posts with label Customer Loyalty. Show all posts

Wednesday, December 22, 2021

Cultivating consumer loyalty amidst supply chain challenges

Retail Dive
Brand loyalty is increasingly fragile. Since the beginning of the pandemic, three-quarters of consumers in the United States have switched brands, products, stores or buying methods, reports McKinsey. As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn't have to. . . more