PROVIDENCE – The in-store partnership between Citizens Financial Group Inc. and Stop & Shop Supermarket Co. LLC has proven so successful, the companies have agreed to extend it for another nine years. Financial terms were not disclosed.
“They’ve been a great partner for us,” Robert Keane, a s
pokesperson for Quincy, Mass.-based Stop & Shop, told Providence Business News today. “We think of them not so much as a tenant in our stores [but] as a business partner … and we look forward to continuing that relationship.”
The deal “extends our partnership with Stop & Shop through 2017, with an option to extend it for another five years,” Mike Jones, New England region spokesman for Citizens, told PBN in a telephone interview today.
“It’s really an affirmation of the great partnership we have with Stop & Shop, and it’s an affirmation of our belief that our in-store model provides value to our customers,” he said. “Obviously, there’s a tremendous convenience … our in-store branches are open seven days a week and offer extended weekday hours.”
“We have 540 in-store locations throughout our footprint and 23 in-stores in Rhode Island,” with Stop & Shop and other retail partners, Jones said.
Those locations have proven a big source of new accounts for Citizens.
Overall, “we generate 30 percent more new checking-account customers in-store,” he said. “Your traditional branches, we have maybe 5,000 customers per week, most of whom are repeat customers. In any given Stop & Shop store, we have 15,000 to 20,000 customers in our lobby, most of whom are potential new customers,” Jones said.
“It’s also a great platform for us to offer value-added promotions,” he said.
“We kicked off a new promotion yesterday that involves us giving away $135,000 in free groceries,” through Stop & Shop and other supermarket partners, Jones said. Any customer who opens a new checking account at one of Citizens’ in-store branches will be entered in a drawing, in mid-May, for a $250 prize. With one prize per location, that amounts to $5,750 in Rhode Island alone.
“We’re also offering a cash-back program, Extra Green,” starting this quarter and continuing indefinitely, Jones said. “Every time a customer who is enrolled in the program – and it’s free of charge … every time they spend $50 or more at Stop & Shop, they automatically receive into their Citizens’ account a certain percentage.” Extra Green participants who have “our premiere account,” Circle Gold Checking with interest, get back 3 percent of their grocery purchase; those with regular Circle Checking get 2 percent; and those with the basic Green Checking get 1 percent, he said. “And that’s Citizens Bank’s money, that’s not customer money.”
Source: Providence Business News
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