Wednesday, December 22, 2021

Cultivating consumer loyalty amidst supply chain challenges

Retail Dive
Brand loyalty is increasingly fragile. Since the beginning of the pandemic, three-quarters of consumers in the United States have switched brands, products, stores or buying methods, reports McKinsey. As retailers strive to woo shoppers into a long-term relationship, supply chain hiccups can sabotage those efforts — but it doesn't have to. . . more