Friday, August 28, 2020

How Sephora prepped for an e-commerce onslaught

Retail Dive
Sephora has an annual sale event in the spring. Loyal shoppers plan their hauls, and brands sold by the retailer promote it like Amazon's Prime Day or Nordstrom's Anniversary Sale. But this year, the sale had a significance in ways brands and shoppers may never know.. . . more