Friday, July 24, 2020

Why COVID Could Kickstart Chipotle’s Road to 5,000 Restaurants

Plain Vanilla Shell
Chipotle’s digital business more than tripled this past quarter as COVID-19 continues to rattle what we expect of consumer behavior. A 125 percent year-over-year lift in delivery. Order ahead up 140 percent. Entrees per digital transaction significantly higher. Fifteen million rewards members in 15 months—perhaps the fastest growing program in quick service history.. . . more