Thursday, July 2, 2020

Bollé unleashes sunglass try-on experience on Instagram

Retail Dive
Bollé released an augmented reality (AR) experience to let Instagram users virtually try on its Phantom model of sunglasses. To activate the AR view, mobile users can either scan a QR code included in Bollé marketing materials or visit a link attached to its @bolle_eyewear account on the photo-sharing app, per an announcement shared with sister publication Mobile Marketer. . . . more