Traditionally, before a consumer made a big investment purchase for their home, like a sofa or a mattress, they wanted to go into a store and "test" it out. However, in the face of COVID-19, home retailers will need to rethink how to showcase their pieces in a way that's safe for both customers and employees.
"You have to think about the entire ecosystem … because any weak link will completely destroy any objective and intent that you have," Bhrugu Pange, managing director in AArete's Technology Solutions practice, told Retail Dive in an interview.. . . more