What's the purpose of a store? Technically, it's to offer up products to customers and, more importantly, get them to buy those products. But in recent years, the purpose of a store has been brought into question as startups and traditional retailers alike explore what has become the pinnacle of physical retail: experiential retail.
Or, to specify: successful experiential retail.
The idea of fostering a closer relationship with customers, one that's not just focused on the transactional act of shopping, has led to all kinds of experimentation within stores, with varying degrees of usefulness. . . . more