Wednesday, June 17, 2020

Decathlon turns stores into fulfillment centers

The world’s largest sporting goods retailer is keeping its U.S. stores in the game during the COVID-19 pandemic. Based in France, Decathlon operates three U.S. brick-and-mortar stores in the Bay Area of California. After closing its stores in the wake of the COVID-19 health crisis, Decathlon saw a spike in its e-commerce business as more consumers shopped for sports equipment and apparel for at-home use. However, production disruptions in China put a strain on warehouse supply, while its stores in the U.S. were filled with unsold merchandise. . . . more