Wednesday, June 3, 2020

Amazon is priming for major summer promotion

Chain Store Age
It won’t be Prime Day, but Amazon is reportedly preparing an online sale to begin June 22.

According to CNBC, Amazon is notifying sellers that it will host a seven-to-10-day “Fashion Summer Sale Event” on its site starting June 22. An Amazon document viewed by CNBC says participation in the promotion will be by invitation only and it is intended to “drive excitement and jump-start sales.” . . . more