Tuesday, May 12, 2020

Scarred and Scared, the Reshaping of American Consumers Begins

NREI
Even with the rosy assumption that the Covid-19 virus will be contained in the coming weeks, the U.S. economy is in for a slow and painful struggle back from this devastating public health crisis.

Consumers drive 70% of U.S. gross domestic product and they’ve been dealt multiple blows. For some it’s a direct hit to their bank account. For others it’s a shot to their psyches as earners, spenders and social animals.. . . more