U.S. online grocery sales grew 22% in 2019 and, propelled by high demand from nationwide COVID-19 lockdowns, stand to surge about 40% this year, according to the Coresight Research U.S. Online Grocery Survey 2020.
Of 1,152 consumers polled, 52% had bought groceries online in the past 12 months — the first time that more than half of respondents had done so and representing more than double the number of shoppers from two years ago, Coresight said. E-commerce accounted for roughly 2.6% of U.S. food and beverage retail sales in 2019, but the projected growth in online grocery activity would raise that sales percentage to 3.5%, or nearly $38 billion. . . . more