The COVID-19 pandemic has forced discretionary retailers to temporarily shutter stores around the U.S. to help stop the spread of the virus. Desperate times call for desperate measures, and to make up for lost in-person sales, retail chains have been trying to push consumers to shop online through unprecedented sales and promotions.
However, many cautious consumers aren’t biting during the crisis. Most aren’t looking to buy fashion apparel or accessories, and instead, are spending money on groceries and other necessities. . . . more