Tuesday, April 21, 2020

T.J. Maxx, Discount Rivals Hunker Down with No Online Options

For years, discount retailers like T.J. Maxx and Ross have been eating their rivals’ lunch as consumers warmed to the thrill of shopping as a treasure hunt experience.

But Covid-19 has revealed a key weakness in the discount playbook: almost no e-commerce.

Now, these off-price retailers, which were among the few outlets to add locations in recent years, are finding that a pandemic means a full halt to operations. The beleaguered department stores, meanwhile, can still rely on their websites for at least some revenue. . . . more