Tuesday, April 28, 2020

Product demand peaks but remains higher than last year amid COVID-19

Chain Store Age
Overall product demand during the week ended April 12 has leveled from the mid-March panic shopping peak that accompanied the COVID-19 outbreak, but remains up 13% compared to the prior-year period.

That’s according to IRI’s newly launched IRI CPG Demand Index, which tracks consumer product goods demand in the wake of the COVID-19 crisis. The metric measures weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats.. . . more