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Overall product demand during the week ended April 12 has leveled from the mid-March panic shopping peak that accompanied the COVID-19 outbreak, but remains up 13% compared to the prior-year period.
That’s according to IRI’s newly launched IRI CPG Demand Index, which tracks consumer product goods demand in the wake of the COVID-19 crisis. The metric measures weekly changes in consumer purchases, by dollar sales, against the year-ago period across departments, categories and retail formats.. . . more