Tuesday, April 28, 2020

Online Fashion Sales in the US Recovered in April After Tanking in March

Adweek
During a pandemic, “window shopping” has become endlessly scrolling through Instagram boutique feeds and navigating every category on a department store’s site.

The fashion and apparel industry took a punch from Covid-19 in March when online retail sales plummeted by 30%. But now, new data from ecommerce personalization platform Nosto shows that revenue has resurrected globally this month, rising 21% higher than the same time last year. . . . more