Thursday, April 16, 2020

More grocery shoppers making their first-ever online orders during pandemic

Supermarket News
As the coronavirus pandemic continues to wreak havoc in the United States, new research from CPG marketing agency Acosta finds that while online ordering is ramping up, more shoppers are also making additional stock-up trips to the grocery store.

The report, which found 28% of online grocery shoppers made their first-ever online grocery order in March due to COVID-19, also provides guidance to help retailers and brands navigate unprecedented challenges. . . . more