Despite the easing of coronavirus lockdown measures in the country, Germans are seemingly reluctant to rush back to stores.
Speaking to CNBC, the CEO of behavioral science consultancy Innovation Bubble, Simon Moore, said the coronavirus pandemic has shifted consumers’ mindsets from a “gain” to “maintain” mentality.
Instead of seeking out ways to make the most of deals on goods, Moore explained that people were now more defensively minded because of the uncertainty created by the pandemic. . . . more