Wednesday, April 22, 2020

Experiential Retail Is Figuring Out New Footing in Virtual World

The Wall Street Journal
Retailers have for years been adding experiences to their physical stores as a way to stand out, win loyal customers, create community and give visitors something to post on Instagram. The idea is partly about offering something that e-commerce can’t at a time when it’s tough to compete on cost or convenience.

But experiential retail, as it is called, now has to confront not only the temporary closure of brick-and-mortar venues, but also likely changes to how people will shop in the future, such as avoiding the fitting room or touching fewer items in a store. . . . more