Merchandising in fashion has always been tricky. Once-trendy styles can quickly fall out of favor, leaving over-ordered piles unsold or tagged with margin-killing discounts. Retailers miss out on sales if hot items sell out.
After a busy holiday season that allowed retailers to make a dent in what for many had become bloated inventory, especially in apparel, the COVID-19 pandemic, by keeping consumers away from stores, is reversing much of that progress. . . . more