Wednesday, March 11, 2020

The problem with selling apparel online

Retail Dive
Last week, off-price retailer Burlington told analysts that it's pulling the plug on e-commerce sales, saying that it's too expensive for its "moderate" business and less fun for its customers.

Burlington CEO Michael O'Sullivan said that for a company whose average unit retail is "about $12," the sales channel makes little sense.

"E-commerce when you fully account for the cost of merchandising, processing, shipping, accepting returns. It's very difficult, impossible to make at those price points in the businesses that we compete in," he told analysts.. . . more