The Wall Street Journal
Gourmet grocers are losing their edge as natural foods become mainstream.
Supermarket chains and discounters are selling more fresh, natural and organic foods at lower prices, drawing shoppers who used to seek out those products at specialty grocers. Kroger Co. has said it is now one of the nation’s largest sellers of organic produce, meat and other goods, while discounters Aldi and Lidl are adding more fresh food and opening more U.S. stores.
Meanwhile, Whole Foods Market has cut prices on hundreds of items including organic produce since Amazon.com Inc. acquired the company three years ago.. . . more