Wednesday, March 11, 2020

How Outdoor Voices, a Start-Up Darling, Imploded

The New York Times
Last summer, Tyler Haney, the founder and chief executive of Outdoor Voices, appeared to be golden.

In just five years, the Instagram-friendly athletic apparel company that she created in her 20s had become a sensation. There was more than $50 million in funding, nine stores and appearances on the business conference circuit. A glowing profile in The New Yorker had anointed Outdoor Voices the next Lululemon. In July, Ms. Haney shared the news that she was pregnant on “Good Morning America” with an enthusiastic message about work, family and having it all.

But behind the scenes, Outdoor Voices was cracking.. . . more