Chain Store Age
Retailers are incredibly resilient. Despite everything that’s been thrown at the retail world (from economic turndowns to the threat of a literal apocalypse (it has the ingenuity and perseverance to rise above and emerge stronger.
During any stressful time, the temptation may be to focus on short-term performance via aggressive marketing and sales promotions. The smarter play, however, is to focus on the future.
Regardless of the overall impact of this Coronavirus pandemic, the cost of writing off the rest of 2020 and planning to hit reset next year is enormous. Instead, HIT RESET NOW. . . . more