Tuesday, March 31, 2020

Americans Adopting E-Commerce Faster Than Ever Amid Pandemic

The coronavirus pandemic is sparking enormous changes in e-commerce over a very short period of time, according to a study from Adobe Analytics.

Average daily online sales for groceries, for example, doubled by the middle of March compared with the start of the month, the study shows. Overall, e-commerce is up 25% over the same period, which compares March 13 to 15 with the first 11 days of the month. Using a longer view, grocery spending now represents 8% of overall e-commerce, up from 6% three years ago, Adobe Analytics said.. . . more