Branding a shopping center can be an important element of success. As the retail market continues to focus on experience, creating a brand and brand characteristics can create value for stakeholders and attract new consumers. It is a way to stand out in an increasingly competitive retail market.
“A brand is much more than just a logo. The branding process is intentional and can be broken down into a few phases; strategy and positioning, placemaking, design, and execution,” Matt Dean, creative director at Beta, tells GlobeSt.com. “Each one of these components is a necessary element in creating a project that has a thoughtful and consistent brand.”. . . more