Consumers spent $601.75 billion online with U.S. merchants in 2019, up 14.9% from $523.64 billion the prior year, according to the U.S. Department of Commerce quarterly ecommerce figures released Wednesday. That was a higher growth rate than 2018, when online sales reported by the Commerce Department rose 13.6% year over year.
Online’s share of total retail sales has steadily been on the rise—with ecommerce penetration hitting 16.0% in 2019, according to a Digital Commerce (formerly Internet Retailer) analysis of the Commerce Department’s year-end retail data. That was up from 14.4% in 2018 and 13.2% in 2017. The growth in penetration was the biggest annual percentage point jump at least since 2000, the first full year the department began tracking ecommerce spending.. . . more