Friday, February 7, 2020

Target journeys into Away's market with new private label luggage

Retail Dive
Target plans to launch a new private label luggage brand next week, according to a corporate blog post.

Dubbed "Open Story," the line includes nearly 40 luggage products and accessories. Prices range from around $20 to $180, which the retailer says is 25% to 30% lower than "comparable" brands.
Products include hard shell luggage, backpacks, garment bags and packing cubes. The brand launches in stores on Sunday and online Feb. 13.. . . more