Wednesday, February 26, 2020

Raising capital: What investors look for before writing a check

Retail Dive
Before most founders approach investment firms, they've likely already raised a bit of capital, whether that be through angel investors or friends and family.

And while investors usually have a company's financials, or even sometimes their QuickBooks, on hand, they're taken with a grain of salt. During the early days, startups sometimes don't even have a product launched to present, so profitability at this stage isn't likely.. . . more