Friday, February 7, 2020

Macy's revamps private label to reach millennials

Retail Dive
At its Investors Day on Wednesday, Macy's revealed that key to its new "Polaris" turnaround strategy is a refurbishment of its private label brands, especially in women's apparel.

The retailer sees opportunity in appealing to millennial customers, who have largely shunned its stores and its private labels in favor of rivals. Ongman noted that millennials account for half the ready-to-wear market outside of Macy's, where "under 40" apparel shoppers account for just 35%. . . . more