Tuesday, February 11, 2020

IKEA new CEO targets 'even more affordable' furniture as habits shift

IKEA named insider Jon Abrahamsson Ring to succeed Torbjorn Loof as chief executive of the world’s biggest furniture brand on Tuesday as it adapts to seismic shifts in shopping.

“I think we could broaden the product range a bit in our lower price range,” Abrahamsson Ring said, adding that new materials, production techniques and distribution methods would help make IKEA “even more affordable”.. . . more