Chain Store Age
Retailers prioritize customer experience, but question their own effectiveness in delivering key aspects.
According to a new survey of retailers from retail technology company Bluecore and Forrester Consulting, 45% of respondents said that winning new customers was one of the three most important business objectives for their company this year. Right behind customer acquisition was “customer experience,” with 39% of respondents citing it as one of their three highest priorities. . . . more