Holiday retail sales increased 4.1% this holiday season, topping out at $730.2 billion. The numbers reported by the National Retail Federation, exclude automobile dealers, gasoline stations and restaurants. Online and other non-store sales were up 14.6% over the year before at $167.8 billion and are included in the total.
NRF forecast in October that 2019 holiday sales during November and December would increase between 3.8% and 4.2% for a total of between $727.9 billion and $730.7 billion. The forecast called for online sales to increase between 11% and 14% to between $162.6 billion and $166.9 billion. . . . more