Price Rite Marketplace has rolled out its new look and enhanced shopping experience to another five stores in Massachusetts under a 16-month-old rebranding program.
The Wakefern Food Corp. banner said grand reopenings were held this weekend at Price Rite stores in Chicopee, Pittsfield, Springfield, West Springfield and Westfield, Mass. Store redesigns include new décor and a more vibrant color palette, a farmer’s market-style produce department, LED lighting, improved signage and new self-service checkouts.. . . more