Wednesday, January 22, 2020

Online holiday sales grow 13.6% in 2019

Digital Commerce 360
Despite record-breaking online sales during the 5-day shopping period from Thanksgiving through Cyber Monday, the holidays weren’t as merry and bright as retailers had hoped. U.S. shoppers spent $138.65 billion online this holiday season, up 13.6% from $122.00 billion in 2018, Digital Commerce 360 estimates. But seasonal sales were a bit sluggish, missing projections from analysts at several large research firms.

Still, online’s share of total retail sales in November and December soared to 19.2%, up from 17.6% in the prior year, according to Digital Commerce 360. This is the highest recorded ecommerce penetration rate to date.. . . more