The New York Times
Sweetgreen, the fast-casual salad chain, has developed a new store format, called Sweetgreen 3.0, that had recently been introduced in New York City after two years of planning.
Many of the changes being tested at 3.0 seem crucial to realizing the ambitious plans of Sweetgreen’s co-founder and chief executive, Jonathan Neman. With its prescient mobile technology strategy, the company hopes to become something bigger — much, much bigger — than a boutique urban chain serving arugula to health nuts and yoga moms.. . . more