Thursday, January 23, 2020

Has BOPIS changed holiday selling?

On Christmas Eve, Target prepared nearly five times the number of products for curbside pickup of online orders than it did the year prior. The finding provides more evidence that holiday procrastinators have discovered the convenience of buying online and picking up in-store.

In a blog entry, Target CEO Brian Cornell saw the last-minute BOPIS strength as a sign that “consumers are more and more comfortable shopping later in the season.” . . . more