Chain Store Age
Holiday sales for key general merchandise categories were disappointing despite a strong last-minute push.
That’s according to The NPD Group, which reported that general merchandise sales rose only 0.2% throughout the holiday season 2019 compared to 2018. Although the final holiday shopping week, which included Christmas and Hanukkah, showed robust growth and sales volumes across the apparel, toys, technology, small appliance, athletic footwear and prestige beauty industries, overall season results were still flat.. . . more