By day two of the National Retail Federation's Big Show, it was not only clear that retailers of all stripes have a newfound appreciation for the value of their physical stores, but also that many are grappling with the limits of the online channel.
Those limits were underscored last week by documents provided to regulators by Casper in preparation for an initial public offering. The mattress company reported $312.3 million in revenue for the nine months ending September 2019, up 20% from the year ago period, and $67.4 million in losses, a 4.9% increase from the previous year. Additionally, the company spent $423 million on marketing expenses from 2016 through 2019. Online sales dominate: the company does run 60 of its own stores and sells through other retailers, but says it's planning "more than" 200 locations in North America. . . . more