Friday, January 24, 2020

Another study confirms mobile’s strong holiday performance

Chain Store Age
The 2019 holiday season may prove to be a watershed event for mobile commerce.

According to a new study from mobile commerce optimization platform Button, there was a 68% increase in overall mobile spend per shopper during the 2019 holiday season compared to the same period in 2018. Year-over-year, Button also recorded a 38% increase in total number of orders per shopper, a 106% increase in total number of app installs, and a 12% increase in overall conversion rate. . . . more