A rollercoaster year in athletics retail was capped off this fall with the departures of Nike CEO Mark Parker and Under Armour CEO Kevin Plank. Paired with another executive change at Adidas as Eric Liedtke, head of global brands, stepped down, the moves amount to “seismic changes” in the category, according to NPD Vice President and Senior Industry Advisor of Sports Matt Powell.
The announcements were defining moments for athletics retail in 2019, but the past two years have also scripted a longer story based on a few key themes. One can be found lurking in ad campaigns and between the lines of a few lower-profile executive departures.. . . more