Monday, December 23, 2019

Toys-R-Us' relaunch bets big on 'experimental' new style of store

FOX Business
Toy stores have long offered activities and interactive elements, like the floor piano at FAO Schwarz that Tom Hanks danced on in “Big.” Toys R Us, in its heyday, drew crowds for its Pokemon tournaments, but its appeal faded with Amazon's rise.

Now a new generation of toy stores hopes to capitalize on the demise of the old Toys R Us by emphasizing playtime. They are fighting for a chunk of the $28 billion U.S. toy market, which today is spent mostly at Amazon, Walmart and Target.. . . more