Tuesday, December 10, 2019

ShopperTrak puts blame on snow for store shopping decline

Chain Store Age
A winter storm in the Northeast took a big bite out of shopping in stores during the holiday weekend.

Store traffic for the 2019 Black Friday weekend (Thanksgiving Day through Sunday, Dec. 1) was down 4% compared to 2018. Store traffic on Saturday, Nov. 30, resulted in a 2.6% decrease and traffic on Sunday, Dec. 1, resulted in a 7.5% decrease, according to Sensormatic Solutions’ latest ShopperTrak recap.. . . more