Tuesday, December 10, 2019

Over a quarter of US shoppers have purchased counterfeit goods

Retail Dive
According to a report from the digital brand protection software firm Incopro, 26% of American consumers have accidentally bought at least one counterfeit product in the past year, and 52% of U.S. consumers have lost trust in a brand after buying a fake good online.

Per the report, 64% of consumers said they will lose trust in an online marketplace after buying fake goods, and 51% of shoppers said the same after buying fake goods found via search engines.. . . more