Friday, December 20, 2019

Kohl's expands in-store beauty departments

bizjournals.com
Kohl’s is expanding a concept that doubles the space dedicated to beauty products to 12 stores across the country after a successful pilot in the company’s home state of Wisconsin.

The “reimagined” beauty departments will feature interactive technology, wider aisles, brighter lights and updated fixtures. Trained beauty advisors will be available to answer shoppers’ questions, provide samples and educate customers on new brands or beauty trends.. . . more