Tuesday, December 17, 2019

It’Sugar unveils massive new store at American Dream

Chain Store Age
It’Sugar has opened what it calls the “world’s first department store of candy” at American Dream, the new 3 million-sq.-ft. mega-retail and entertainment center in East Rutherford, N.J. A three-story-tall replica of the Statue of Liberty covered in more than 1.5 million Jelly Belly beans stands guard outside the entrance of the three-level, 22,000-sq.-ft. store.

On the inside, shoppers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly ten-thousand lollipops. Some 5,000 sq. ft. of candy bins housing an endless variety of sweets surround the garden. The second floor is home to dozens of branded shops, including Sour Patch Kids, Nerds, Starburst, Reese’s and others. . . . more