Friday, December 6, 2019

How discount chain Aldi is giving those fancy grocery stores a run for their money

The Chicago Tribune
As a spruced-up Aldi climbs toward its goal of having 2,500 stores by 2022 — which would make it the third largest grocer in the nation by store count — converts are putting aside old perceptions of the brand and embracing the no-frills ethos that allows Aldi to sell quality products for cheap. Though behemoths like Walmart and Kroger dominate the market, they are watching their backs as the German-born chain reshapes expectations of the shopping experience.

Known for cost-saving measures such as requiring customers to bag their own groceries and pay a quarter deposit to access a grocery cart, Aldi says its customer base has swelled as it modernizes its digs and broadens its selection to include items like fresh salmon, organic strawberries and artisan cheeses.. . . more