Wednesday, December 4, 2019

How Dick’s Sporting Goods’ Controversial Gun Move Proved Positive for Business

Footwear News
When Dick’s Sporting Goods initially made the controversial decision last year to pivot away from the firearms market, there were concerns — including from the company itself — that its top line would shoulder some of the backlash.

But today, roughly 21 months since the deadly shooting at Marjorie Stoneman Douglas High School in Parkland, Fla., that spurred Dick’s gun policy change, the Pittsburgh-based retailer has only strengthened its stance and is reaping the rewards of taking a firm stand.. . . more