Monday, December 23, 2019

Forever 21 hires expert to help with brand transformation

Chain Store Age
Forever 21 has hired a marketing expert to lead its efforts to redefine and transform its brand.

The struggling fast-fashion retailer said it has retained Marisa Thalberg, former global chief brand officer of Taco Bell and current strategic advisor to Yum! Brands (parent of Taco Bell), in a short-term project to lead its efforts in redefining and transforming the Forever 21 brand. Thalberg is working directly with Linda Chang, Forever 21 executive VP, on shifting the brands’ position in the market, and establishing a stronger brand purpose, strategy and messaging, the company said.. . . more