Chain Store Age
A late-night spending spree gave a big boost to Cyber Monday sales.
Based on data from Adobe Analytics, a record $9.4 billion was spent online by the end of Cyber Monday, an increase of 19.7% over last year, making it the largest online shopping day of all time in the U.S. and easily beating last year’s record of $7.9 billion. Between 10 p.m. and 2 a.m. ET, consumers spent $2.9 billion online, which was nearly a third of the day’s total revenue.. . . more